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Why Your Property Won't Rent

Writer's picture: Aborn Powers Property ManagmentAborn Powers Property Managment

Updated: Jan 29

As a property owner in Sacramento, ensuring your rental property remains occupied is crucial for maintaining a steady income. However, there are times when a property sits vacant longer than anticipated. Understanding the common reasons behind such vacancies can help you take proactive steps to attract and retain tenants.

1. Pricing Above Market Rates

One of the primary reasons properties remain vacant is setting the rent too high. In Sacramento, the median rent for all property types is approximately $1,967 per month. Source: Zillow. Pricing your property significantly above this median can deter potential tenants, especially if comparable properties are available at lower rates.

2. Inadequate Marketing Strategies

Effective marketing is essential to reach prospective tenants. Utilizing high-quality photography, highlighting key amenities, and listing the property across multiple reputable platforms can increase visibility. Neglecting these aspects can result in prolonged vacancies.

3. Poor Property Condition

The condition of your property plays a significant role in attracting tenants. Outdated fixtures, visible wear and tear, or maintenance issues can make a property less appealing. Investing in necessary repairs and modern updates can enhance the property's appeal and justify the rental price.

4. Ineffective Tenant Screening

While it's essential to fill vacancies promptly, rushing the tenant screening process can lead to future issues, such as non-payment or property damage. Implementing a thorough screening process ensures that you select reliable tenants, reducing turnover and maintaining a stable rental income.

5. Overlooking Market Trends

The rental market is dynamic, with trends that can influence tenant preferences. For instance, certain neighborhoods in Sacramento, like River Park and East Sacramento, have higher average rents due to their desirability. Staying informed about such trends allows you to adjust your property's features or pricing strategy accordingly.

Conclusion

Addressing these common issues can significantly reduce vacancy periods. Regularly assess your property's condition, stay updated with market trends, and implement effective marketing and tenant screening strategies. By doing so, you'll enhance your property's appeal and ensure a consistent rental income. For a more in-depth discussion on this topic, you might find the following video insightful: https://youtu.be/Ciu2_B19tAY?si=2uqblaYTjTjc4x3m

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